Published On : 2020-07-08
' Consumer's Choice Best Brand'
2019 National Consumer-Oriented Brand Awards (NCDB) Awards
o Date : February 21, 2019 (Thursday) 11:00 am Venue : Grand Ballroom, 2nd basement floor of the Plaza Hotel Annex
o Organizer : Dong-A Ilbo
o Sponsor : Ministry of Agriculture, Food and Rural Affairs, Ministry of Trade, Industry and Energy
o Evaluation Committee : Consumer organizations and businesses Consisting of 36 experts from various fields such as organizations, public institutions, government, and academia
o Evaluation section : △Brand leadership △Consumer-oriented brand management system △Consumer complaint management process △Consumer brand
Evaluation indicators such as satisfaction
o Survey method : After 3 weeks of web survey, SPSS and Excel are used for statistical processing to select the 1st candidate brand and 2nd company
Public record document review, the Third Assessment Review Board Brand
o Detailed category : Medical Prize
Going beyond Korea to Vietnam-US… Leap into a global healthcare company
Global Viggen Korea, an integrated healthcare specialist, won the Grand Prize in the medical device category at the 2019 National Consumer-Oriented Brand Awards. Global Vigen Korea is a healthcare company that is growing with the goal of'making a country where happiness and health bloom' with the foundation of Vigen Medical Co., Ltd. in 1998. It has a number of domestic affiliates such as Vigen Medical Equipment, Vigen Mizumi Total Care, and Vigen Mihyang, by introducing an experiential marketing service to experience and purchase medical devices for free. In 2003, it established local corporations in China and India in 2008. It has continued to develop by establishing a number of overseas distributors in Europe and Africa. In 2009, the'Global Vigen Korea' group brand name was established for a number of domestic affiliates and overseas subsidiaries and distributors. In the past year, the company has prepared additional footholds to secure global competitiveness in the world, including the establishment of a number of branches in Africa and the establishment of a number of branches in Africa, as well as domestic and Korean corporations in the Korean Wave.
In addition, the company has established a new office building in Anseong, Gyeonggi Province, established a new office building in the head office, expanded the Technology Development Research Center and the Food and Drug Natural Science Research Center, and was also evaluated for its great growth in product competitiveness by striving to develop medical devices and health food technologies. . In particular, last year, according to the new southern policy, it was selected as an economic delegation from China and India-Singapore, and was not honored to accompany the president as a representative Korean company.
“The satisfaction of the consumer is the way to secure the nation's competitiveness even in an uncertain global economic situation,” said Lee Sun-woong, general manager of the group. “Our efforts to satisfy consumers have resulted in our selection as a representative brand representing the country. . We will continue to strive to achieve our dreams one step faster through steady technological development and securing creative talents that will change the world.”
Since becoming the Managing Director of the Group in 2016, this general representative has been in charge of general management since last year, and has built a professional healthcare culture based on continuous management innovation and leadership. Global Viggen Korea continues to strive to increase the brand value of the company by taking the lead in leading the global longevity culture.